Lawyers are naturally verbose people who are more than happy to share their opinions and advice with the world. After all, anyone who is willing to get up and argue anything in open court is probably going to be good with words, right? Thats why blogging is such a great tool for lawyers who are looking to snare a few new clients from the Internet.
Lawyers who blog give their clients some valuable resources that not only help them make informed legal decisions, it can help them select the right attorney for their case. (And if everything works out right, that lawyer will be you.) Here are a few things youll want to consider before starting up a legal blog.
Setting Up a Blog
There are a number of blogging platforms to choose from and which one you choose may depend on whether youre doing the technical work yourself or not. If youre a solo practitioner, youll definitely want to look into WordPress.
WordPress is a free-to-download, open source blogging platform thats very easy to setup and use. Its the software that almost every independent blogger uses and has tons of plug-ins available that make it even more robust. Installing Wordpress isnt too tough, though intermediate tech skills are probably a requirement.
The easiest blog service to use is Blogspot, which also happens to be owned by Google. Setting up a blog on this format takes just moments and is incredibly easy to do. The only problem with a Blogspot blog is that is can look a tad unprofessional, especially if you do business in the tech industry.
Of course bigger firms will probably just want to integrate blogging functionality to their existing websites. In this case, most of the work will be handled by the information technology department.
The biggest challenge youll run into when starting up a blog is simply coming up with topics to write about on a regular basis. (Of course you may have no problem coming up with topics, but simply dont have the time to write about them.)
Whats most important is that you put out a steady stream of content on your blog; even if its a series of very short posts. The reason for this is that anyone who is looking for a local lawyers such as Phoenix car accident attroney and comes across your blog is going to expect plenty of fresh content.
Once youve been blogging for a little while, youll want to spend some time learning the basics of search engine optimization (SEO). A good grasp of SEO concepts will help you understand exactly how search engines work and how you can use them to generate traffic to your blog.
Its nowhere near as complicated as it might sound. If all this sounds like more than youre willing to do, you might want to hire out a consultant to help you. Theres no shortage of them out there, just make certain you shop around a bit before making your final decision.
A good blog doesnt have to eat up all of your time and some lawyers even find them to be sort of relaxing. If youre looking for new ways to find clients, a blog is a great way to go.