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Good pay per click management will help you to achieve a high quality score along with a well thought out keyword bidding strategy. This will then produce a well-positioned ad in the SERPs. This is great, but what is your optimal ad position and how do you determine it? There are some PPC accounts that naturally gain better results when positioned to the side rather than at the top but how do you know if this applies to you?

Fundamentals of Ad Position

Your ad can be placed in one of two positions on Google either at the top or at the side. This has been broadened out slightly recently with ads also being placed at the bottom. The bottom position has been added by Google as it has been found that in some instances the natural search scan flows from the top of the page to the bottom, and that this can achieve a higher number of click-throughs. Ads will only make it to the bottom position once they have been displayed at the side.

Understanding your average ad position can help you to understand whether they perform better at the side, the bottom or the top of the page. There are many reasons why an ad doesnt perform well at the top it could be that the cost per click is too high or a rivals ad is detracting attention from yours, making a side or bottom position preferable.

At Click Consult we can help with all aspects of pay per click management, ensuring your PPC accounts thrive.

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