Good pay per click management will help you to achieve a high quality score along with a well thought out keyword bidding strategy. This will then produce a well-positioned ad in the SERPs. This is great, but what is your optimal ad position and how do you determine it? There are some PPC accounts that naturally gain better results when positioned to the side rather than at the top but how do you know if this applies to you?
Fundamentals of Ad Position
Your ad can be placed in one of two positions on Google either at the top or at the side. This has been broadened out slightly recently with ads also being placed at the bottom. The bottom position has been added by Google as it has been found that in some instances the natural search scan flows from the top of the page to the bottom, and that this can achieve a higher number of click-throughs. Ads will only make it to the bottom position once they have been displayed at the side.
Understanding your average ad position can help you to understand whether they perform better at the side, the bottom or the top of the page. There are many reasons why an ad doesnt perform well at the top it could be that the cost per click is too high or a rivals ad is detracting attention from yours, making a side or bottom position preferable.
At Click Consult we can help with all aspects of pay per click management, ensuring your PPC accounts thrive.
In today’s era of internet, you will find SEO services everywhere. SEO can be defined as the use of various tools and techniques intended to optimize the rankings of a particular website on various search engines. If you own a website, it is must for you to choose high quality SEO services to attain good business through internet which is rapidly becoming the future market place. You can easily make money by becoming a SEO reseller. The primary task of a SEO reseller is to outsource SEO services to SEO companies.
A SEO reseller is also known as white label reseller after becoming a private level reseller. A reseller simply promote the services of a SEO company in the market by representing the SEO companies and earn commission with respect to that. They get paid for every client they brought for the services of SEO companies.
In order to attain success in this field, you need to have strong client network that you can easily build on internet. You must have detailed information of various SEO techniques provided by the company you’re representing. By establishing a cordial relationship between you and your clients you can easily earn commission by bringing them back to your company.